The Virginia code authorizes Virginia localities to establish, by ordinance, one or more tourism zones for the purpose of granting incentives and providing regulatory flexibility to qualified businesses.
The purpose the Tourism Zone is to promote the Town of Farmville's tourism industry by providing incentives to eligible businesses within the Town's designated Tourism Zone that will attract visitors, create new employment opportunities and/or promote education opportunities while increasing travel-related revenue in the Farmville area.
In addition, this ordinance is a required step which may allow private businesses to access the state financing program available to businesses in a Tourism Zone.
For more information view the Town Code: Chapter 30 Tourism Zone.